There’s a personal satisfaction in grimly pointing out the flaws in a system, but sustainable change, Petrini came to believe, requires providing people with an enjoyable and life-affirming alternative. Petrini didn’t simply write a sharply worded op-ed about the corrupted forces of McDonald’s, he instead promoted an appealing new relationship with food that would make fast food seem self-evidently vulgar.

Re: Carlo Petrini’s Slow Food movement that arose, in part, to a 1986 attempt by McDonald’s to open a restaurant in the Piazza di Spagna in Rome. From Cal Newport’s Slow Productivity.